7 Twitter Tools For Performance Measurement and Research

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It is a necessity to have a clear indication of your Twitter handle's performance and moreover to have a comprehension of your individual social media campaign's success in reaching set goals on the platform. Without these metrics one cannot gauge whether content is having influence and moreover it is unknown whether or not you are reaching your targets. It is also important for content marketers to see what content is 'in vogue' and to know what is being said about your brand in order to stay up-to-date with current conversation. Finally when attempting to build a community on Twitter you will want to have be following relevant and influential users within your niche. The sheer volume of tools available for measurement of Twitter performance and for more general research can be daunting. In this way I present what I regard as some of the best tracker and research applications currently available...


1.  Hashtracking - Test Hashtag Performance

 

Hashtags are a really good way to organise your campaigns and categorise your content and conversations with your consumer or followers. This application provides real-time insight into hashtag campaigns and events. It gives you control to measure and analyse reach and effectiveness, discover those with users most contribution within the conversation and their individual influence. Reports and analytics can be viewed from a long term view or in a specific instance which is useful in terms of analysis. From a research perspective, Hashtracking enables you to follow an event or follow a trend which is handy when thinking about new content ideas.

 

 

2. TweetLevel - See How Influential You Are & Who to Follow

 

TweetLevel provides a useful overall analysis of your handle. Using its own methodology and metrics it creates scores such as your influence score (measures the number of people retweeting your content and the number of people who follow what you say), your popularity score (number of followers), and your trust level (how credible your content is, how often you are retweeted). It also places your handle in an influence type: from viewer to idea starter. These scores are useful to marketers as they allow you to see your true influence, and from this starting point you can set targets and goals to increase these scores and see whether or not campaigns help in this. Furthermore this tool provides a great way to find quality people to follow. You can search by influence, trust, engagement or popularity. For research you can also search by topics and key words with graphical search results.



3.  Buzzsumo - Check Popular Content Across Platforms

 

This is a great app to use if you are stuck for content to share. By searching for terms which are relevant Buzzsumo will show you the most influential live content across a number of platforms with most shared at the top. You can then filter by article, infographic, videos, guest posts and giveaways. This is good for attracting followers through influential content. Another side of the app is the influencer search, where you can search by topic and find the most influential who are talking about it. I searched "social media marketing" here:




4.  Tagboard - View Hashtags Across Multiple Platforms


Hashtags are not only for Twitter and when running campaigns across multiple platforms it can be useful to link them all in a unique hashtag. Tagboard let you explore hashtags in a simple search. This is useful when viewing  live steam conversations about your brand or campaign across Twitter, Facebook, Instagram, Google+ and Vine. You can also create your own 'Tagboard' based on your unique hashtag, which you can write a description for and they can then be shared with your followers. This has great possibilities from a campaign perspective.



5.  TweetReach - See the Reach of Individual Tweets

 

This tool is great for seeing how well your Tweets are engaging with your community. From a content marketing perspective this is a really easy app to use to view and analyse certain metrics. You see your estimated accounts reached, exposure through impressions, contributors, and a timeline of conversations.

 


6.  Twtrland - An Overview of Your Handle's Performance


Twtrland visualises your social footprint in order to help you discover new people, understand their impact and find better ways to connect and increase your network.  Moreover objective measurements of your impact and influence on Twitter for instance, Retweets per 100 and how many Tweets per day. You can also see the demographic break down of your community and it highlights your best and recent user content in a visual manner. Finally it provides a way to search for particular users you want to follow.




7.  Topsy - Use for Research

 

Topsy is a useful search engine for research. By doing a search you can view the top articles in your niche (the most links to). The index of results date back to 2006. You can also use the app to research influential people to follow within your niche. For example I searched "angel" "investor" here:



In summary these listed tools provide various ways to help your Twitter performance measurements and allow you to effectively research trending content and influential people to follow from within your niche.

Author: Harry Sparkes

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