Evolution of the Luxury Dynamic
The recent annual release of Interbrand’s global Top 100 most valuable brand list and the CoolBrands Top 20 has revealed a re-emergence of luxury brands. Famous names such as Louis Vuitton , Gucci , Hermes and Cartier have all witnessed a large increase in their respective brand values in 2013. Luxury labels have also been regarded as being ‘cooler’ than everyday brands this year, with brands such as Rolex , Prada and Chanel knocking household favourites such as Ben & Jerry’s out of the top 20 ‘cool’ list. So what can be deduced from this somewhat reverse in fortunes for luxury brands and what is the current nature of ‘luxury’ in 2013?