SPARKIN' INTEREST

It is a necessity to have a clear indication of your Twitter handle's performance and moreover to have a comprehension of your individual social media campaign's success in reaching set goals on the platform. Without these metrics one cannot gauge whether content is having influence and moreover it is unknown whether or not you are reaching your targets. It is also important for content marketers to see what content is 'in vogue' and to know what is being said about your brand in order to stay up-to-date with current conversation. Finally when attempting to build a community on Twitter you will want to have be following relevant and influential users within your niche. The sheer volume of tools available for measurement of Twitter performance and for more general research can be daunting. In this way I present what I regard as some of the best tracker and research applications currently available...

Photo courtesy of Slava Murava Kiss On Twitter it is vital to have strong control of your various posts. This requires being able to strategise and monitor your content in order to be operating efficiently and effectively on the platform and engage with your followers and subsequently grow your network. There are massive amounts of tools providing these services. Here I present my favourite tools and apps for helping personal users and businesses alike take control of their account from the ability to schedule posts to seeing who recently unfollowed you...