Innovation Spot - Tackling Plastic Waste
Corona, in partnership with Mexican brewery Grupo Modelo, has launched its 'Fit Packs' designed to tackle the issue of plastic waste within packaging design. The Fit Pack allows customers to stack up to 10 cans of Corona thanks to an interlocking assembly system. The design is intended to replace traditional six-pack plastic rings. Grupo Modelo will make the Fit Pack blueprints freely available so all can-makers can adopt the design. This open source approach to tackling shared issues on sustainability, moving away from best practice secrets, to a vision for co-creating and sharing ideas to make positive impacts within an industry.