7 Top Marketing Insights We Can Take From the Success of Pokémon Go
In the past month everyone has heard about the hit app Pokémon Go. It’s a huge success with over 60 million installs of the app is estimated to be making more than $1 million a day. So what marketing and brand insights can we take from the Pokémon Go success? Here’s are 7: Consumer Experience: Pokémon Go’s unique user experience reinforces the power of creating engaging brand experiences that will start a conversation. Manipulating Trends: The app generates revenue by allowing businesses to take up Pokéstops, which will increase foot traffic in that area. Taking advantage of this while the game is popular and still generating a buzz will help keep your own campaigns relevant, and will appeal to your potential customer’s interests. Sponsored locations for advertisers: Attracting more visitors and Pokémon to that area. Pokémon Go was released in Japan in partnership with McDonald’s, making most of their 2900 locations into Pokéstops or Gyms- pushing people to go into a franc