U.N.C.O.V.E.R Smart Content to reap the rewards
Shopping has firmly positioned itself within the digital realm in 2013, highlighted by the 26 million UK residents performing online shopping of some sort. With consumers seemingly turning their proverbial shopping baskets away from the high street in recent years, brands have had to adapt quickly to this dynamic. The buzz term ‘innovate’ has been the go-to-word for brand managers, marketers and consultants alike, so much so that in my eyes it is beginning to lose meaning, fading into obscurity like our summer tans. But anyway, in which aspect of the current digital phenomenon can this ‘innovation’ take place? I urge managers to focus their innovation to U.N.C.O.V.E.R the potential of ‘Smart Content’. An example of Smart Content from Kiosked