Top 5 New Alcoholic Beverage Innovation Picks
1. Beer inspired whiskey Glenfiddich Experiment Series Whiskey and beer have always shared a special relationship. Having a wee dram to finish off the night after a few cold beers has been enjoyed for decades. In fact, whiskey begins life as a distiller’s beer, or wash, that’s made with malted barley, water and yeast. The difference is that beer is given a measure of hops, which contributes bitterness. In recent years, it has often been the beer brands leveraging whiskey associated elements and semantics from; ‘craftsmanship’, ‘tradition’ and ‘provenance’ to ‘wood barrel aging’ amongst others. A couple of crossovers that spring to mind are Tennent's Beer Aged with Whisky Oak, combining two of Scotland’s favourite drinks, and BrewDog’s Paradox Jura, which is aged in barrels previously used to house Isle of Jura whisky. But Glenfiddich has looked to flip this trends as part of its new Experimental Collection. One of these exclusive products is a collaboration wit