Tell Me A Story...the Power of Brand Storytelling
We’ve all got that friend who has mastered the art of storytelling, whether that is a one-to-one conversation on the train or recounting an enthralling tale during a dinner party. They possess the ability to grip an audience from start to finish, before masterfully delivering the final punch line or conclusion, bringing with it the entertainment value. The craft of storytelling and the construct of the ‘story’ are powerful forces and they are becoming increasingly relevant for brands.