7 Food & Drink Trends for 2017
1. Adventurous palettes We are seeing a rise in Millennials looking to branch out with their food experiences. This can be attributed to consumers connecting online; sharing their own food experiences. For example on Instagram users may see their friends travelling abroad and showcasing the cuisine to provide immediate inspiration. They are more inclined to experiment with ethnic foods and large flavour profiles – hot and cold, sweet and sour tastes. 2. Food with function Consumers are searching now for food and drinks that serve a particular function for example ‘foods that are better for healthy skin’ or ‘food before a workout’. Companies can use functional ingredients and inform via media about the benefits of the ingredient and provide tips and recipes for how to use the ingredient. One example of this trend is the likes of Innocent’s Super Juices proclaiming to revitalise/boost your mornings through the combination of vitamins and natural ingredients. 3. Craft exp