SPARKIN' INTEREST

Pinterest is one of the fastest growing social media applications of 2013. Brands have been quick to acknowledge the apps importance, with over 60% of major brands having accounts on Pinterest. It is also bang on the hyper-visualisation trend, i.e. where consumers seek out the visual elements in digital content, and also the greater transparency of branding. The platform is obviously great for showcasing a businesses products or services and has great possibilites for e-Commerce. But Pinterest also provdes brands and businesses with a chance to show things other than their offerings. By 'pinning' a broader range of interests around a niche, a more intense brand identity can be formed and shared with the consumer. Here I present tools and apps which will help you create content for the apps, create a strong following, and monitor your accounts performance on Pinterest.

It is a necessity to have a clear indication of your Twitter handle's performance and moreover to have a comprehension of your individual social media campaign's success in reaching set goals on the platform. Without these metrics one cannot gauge whether content is having influence and moreover it is unknown whether or not you are reaching your targets. It is also important for content marketers to see what content is 'in vogue' and to know what is being said about your brand in order to stay up-to-date with current conversation. Finally when attempting to build a community on Twitter you will want to have be following relevant and influential users within your niche. The sheer volume of tools available for measurement of Twitter performance and for more general research can be daunting. In this way I present what I regard as some of the best tracker and research applications currently available...