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This blog provides the very latest news, trends, points of interest and opinions in the marketing realm for experts, mavericks, enthusiasts and those merely interested in the exciting industry.

Areas of particular interest and insight:

Futures: Foresight deep dives into the future consumer and category landscapes.

Trends: A look at the latest consumer trend insights from a variety of industries and categories.

Innovation: Explorations into the latest thinking within the world of business innovation (brand, category and business models), as well as looking at the newest NPDs and brought to market. landscapes.

Brand Strategy: A modern and fresh insight into new trends and approaches towards strategic brand management.

Digital Marketing: Looking into the news and issues concerning everything digital, from the newest platforms to the latest online communication visionaries.

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Social Media Marketing: Quality Over Quantity

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The Importance of Understanding the Motivations behind Consumer Brand-Related Activities on Facebook for Brand Managers

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