7 Pinterest Tools and Apps That Will Get You Pinning Like A Pro

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Pinterest is one of the fastest growing social media applications of 2013. Brands have been quick to acknowledge the apps importance, with over 60% of major brands having accounts on Pinterest. It is also bang on the hyper-visualisation trend, i.e. where consumers seek out the visual elements in digital content, and also the greater transparency of branding. The platform is obviously great for showcasing a businesses products or services and has great possibilites for e-Commerce. But Pinterest also provdes brands and businesses with a chance to show things other than their offerings. By 'pinning' a broader range of interests around a niche, a more intense brand identity can be formed and shared with the consumer. Here I present tools and apps which will help you create content for the apps, create a strong following, and monitor your accounts performance on Pinterest.


1.  Tailwind - Analytics and Campaign Management

 

Tailwind is a good tool to monitor your performance, track engagement and your competitors. Moreover you can view trending content and influential pinners, in order to develop a strong following.


 

 

2. ViralTag - Schedule Your Pins

 

Very simply ViralTag offers the ability to upload your images in bulk saving time and effort on your part. It is also good for simple metrics such as number of Repins, Likes and Comments. This can all be done across multiple accounts.




3.  Piqora - Marketing Suite for the Visual Web

 

Provides a marketing dashboard for Pinterest and Instagram which is a very tasty proposition, being the two fastest growing networks. It provides a chance to connect with influential pinners, measure engagement, manage content and track promotions from Pinterest. Although this is a paid-for service it may be well worth a look, and you can always request a demo of the application.
businesses to host and track contests and promotions on Pinterest, manage content, schedule pins, identify and connect with influential pinners as well as measure engagement.
Read more at http://www.jeffbullas.com/2013/09/13/12-awesome-pinterest-tools-to-power-up-your-marketing/#WjZs5kZPyh7lYphv.99




4.  Postris - Keep Your Content On Trend


Allows you to view the latest trending content from within your chosen interests. It lists popular pinners, pins and boards for you to discover and add to your own boards. This will help you with you content ideas and help you follow the appropriate users.



5.  PicMonkey - Enhance Your Content

 

With PicMonkey you can make all your social media content visual. PicMonkey has many features for editing images including, resizing, collage maker, effects, touch-ups, and overlaying with text. Use this feature to bring life to your textual content for example quotes, customer reviews and positive feedback regarding your products or services and upload them to the relevant boards.




6.  Pinstamatic - Innovative Content

 


This is my favourite tool for content. The features you can use for content production are amazing: website snapshots, quote to text, sticky notes, twitter handle, dates, places, captions to photos, and even spotify, all into content that you can easily pin and share. Imagine the possibilities! A content marketers dream! Well worth a look.




7.  Pinterest Pin Button - Right-Click and Pin

 

Download this add on to you browser and have the power to easily pin any image you find on the web without having to save.







In summary these listed tools provide various ways to help your Pinterest marketing from performance measurements to finding the right content in order to increase your community and build a richer brand identity at the same time.


Author: Harry Sparkes

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