10 Social Media Predictions for 5 Years Time

By -
Here are my top 10 predictions for how the landscape of social media will look in five years time...

1. ‘Social’ will no longer be regarded as a ‘fluffy’ topic and will be an integral part of customer communications

2. As more and more customers go online to voice their opinion we shall see brand advocates having their say on business decisions

3. Personalisation will go through the roof to the extent that consumers being co-creators in the product and service development process will be a much more common trend

4. Social media marketing will no longer be a standalone discipline

5. Interacting with companies via mobile will be the norm rather than a growing occurrence

6. Brands will still have to earn a way into the conversations of the customer

7. Adoption of smarter metrics and analytics for social by brands will be much more common place

8. The power of word of mouth will be off the charts with crowdfunding projects originating from social advocates

9. Content will still be at the heart of effective social media strategy

10. And finally…We will download content directly into our brains…only joking well we hope so

Comments

Post a Comment

Popular posts from this blog

Social Media Marketing: Quality Over Quantity

By -
Image
Brand managers need to view social media as a tool for the forging of long lasting, profitable customer relationships and for the development of building strong brands. The emphasis of using social media for these tasks must not be regarded as online advertising. The aim of mere advertising online through PPC, banner ads etc., is to create awareness, recall and knowledge of the brand and its offerings. Social media on the other hand, is about the retention of attention for relationships to occur via consistent and regular engagement and interaction with branded content. It is not a matter of the sheer volume of those who saw the content, moreover it is how the content has created a potential for future interaction with the brand through this medium. So in terms of social media marketing and its aim, it really can be said that there should be more of an inclination towards quality as opposed to quantity when it comes to the numbers of users seeing the content.
Read more

The Importance of Understanding the Motivations behind Consumer Brand-Related Activities on Facebook for Brand Managers

By -
Image
'Check-ins' a form of consumer brand-related activities on Facebook In a world dominated by social media applications and a consumer group who are no longer inhibited or afraid to ‘share’ about their recent purchases and even their personal interests, i t is vital for brand managers to understand and recognise the importance of consumer User-Generated Content (UGC) and electronic word-of-mouth (eWOM). Consumers are now “ active communicators and creators of content” , transcending the traditional role of passive recipients of marketing activity (Page & Pitt, 2011, i).  Users can share adverts to other users In this article we explore the recent phenomenon of consumer brand-related activities on Facebook, with reference to my recent academic findings (Sparkes, 2013). 
Read more