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Innovation Spot - Tackling Plastic Waste
By
Harry Sparkes
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Corona, in partnership with Mexican brewery Grupo Modelo, has launched its 'Fit Packs' designed to tackle the issue of plastic waste within packaging design. The Fit Pack allows customers to stack up to 10 cans of Corona thanks to an interlocking assembly system. The design is intended to replace traditional six-pack plastic rings. Grupo Modelo will make the Fit Pack blueprints freely available so all can-makers can adopt the design. This open source approach to tackling shared issues on sustainability, moving away from best practice secrets, to a vision for co-creating and sharing ideas to make positive impacts within an industry.
The Importance of Understanding the Motivations behind Consumer Brand-Related Activities on Facebook for Brand Managers
By
Harry Sparkes
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'Check-ins' a form of consumer brand-related activities on Facebook In a world dominated by social media applications and a consumer group who are no longer inhibited or afraid to ‘share’ about their recent purchases and even their personal interests, i t is vital for brand managers to understand and recognise the importance of consumer User-Generated Content (UGC) and electronic word-of-mouth (eWOM). Consumers are now “ active communicators and creators of content” , transcending the traditional role of passive recipients of marketing activity (Page & Pitt, 2011, i). Users can share adverts to other users In this article we explore the recent phenomenon of consumer brand-related activities on Facebook, with reference to my recent academic findings (Sparkes, 2013).
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