We’ve all got that friend who has mastered the art of storytelling, whether that is a one-to-one conversation on the train or recounting an enthralling tale during a dinner party. They possess the ability to grip an audience from start to finish, before masterfully delivering the final punch line or conclusion, bringing with it the entertainment value. The craft of storytelling and the construct of the ‘story’ are powerful forces and they are becoming increasingly relevant for brands.
Corona, in partnership with Mexican brewery Grupo Modelo, has launched its 'Fit Packs' designed to tackle the issue of plastic waste within packaging design. The Fit Pack allows customers to stack up to 10 cans of Corona thanks to an interlocking assembly system. The design is intended to replace traditional six-pack plastic rings. Grupo Modelo will make the Fit Pack blueprints freely available so all can-makers can adopt the design. This open source approach to tackling shared issues on sustainability, moving away from best practice secrets, to a vision for co-creating and sharing ideas to make positive impacts within an industry.
1. Adventurous palettes We are seeing a rise in Millennials looking to branch out with their food experiences. This can be attributed to consumers connecting online; sharing their own food experiences. For example on Instagram users may see their friends travelling abroad and showcasing the cuisine to provide immediate inspiration. They are more inclined to experiment with ethnic foods and large flavour profiles – hot and cold, sweet and sour tastes. 2. Food with function Consumers are searching now for food and drinks that serve a particular function for example ‘foods that are better for healthy skin’ or ‘food before a workout’. Companies can use functional ingredients and inform via media about the benefits of the ingredient and provide tips and recipes for how to use the ingredient. One example of this trend is the likes of Innocent’s Super Juices proclaiming to revitalise/boost your mornings through the combination of vitamins and natural ingredients. 3. Craft exp...
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