We’ve all got that friend who has mastered the art of storytelling, whether that is a one-to-one conversation on the train or recounting an enthralling tale during a dinner party. They possess the ability to grip an audience from start to finish, before masterfully delivering the final punch line or conclusion, bringing with it the entertainment value. The craft of storytelling and the construct of the ‘story’ are powerful forces and they are becoming increasingly relevant for brands.
Corona, in partnership with Mexican brewery Grupo Modelo, has launched its 'Fit Packs' designed to tackle the issue of plastic waste within packaging design. The Fit Pack allows customers to stack up to 10 cans of Corona thanks to an interlocking assembly system. The design is intended to replace traditional six-pack plastic rings. Grupo Modelo will make the Fit Pack blueprints freely available so all can-makers can adopt the design. This open source approach to tackling shared issues on sustainability, moving away from best practice secrets, to a vision for co-creating and sharing ideas to make positive impacts within an industry.
1. Beer inspired whiskey Glenfiddich Experiment Series Whiskey and beer have always shared a special relationship. Having a wee dram to finish off the night after a few cold beers has been enjoyed for decades. In fact, whiskey begins life as a distiller’s beer, or wash, that’s made with malted barley, water and yeast. The difference is that beer is given a measure of hops, which contributes bitterness. In recent years, it has often been the beer brands leveraging whiskey associated elements and semantics from; ‘craftsmanship’, ‘tradition’ and ‘provenance’ to ‘wood barrel aging’ amongst others. A couple of crossovers that spring to mind are Tennent's Beer Aged with Whisky Oak, combining two of Scotland’s favourite drinks, and BrewDog’s Paradox Jura, which is aged in barrels previously used to house Isle of Jura whisky. But Glenfiddich has looked to flip this trends as part of its new Experimental Collection. One of these exclusive products is...
Comments
Post a Comment