SPARKIN' INTEREST

My Favourite Viral Ads For This Week   1.  Crest "Halloween Treats Gone Wrong" LINK

My Favourite Viral Ads For This Week   1. PlayStation 4 'For the players since 1995'   LINK

See on Mashable

So here it is the first guest contribution to Sparkin' Interest, hopefully the first of many!  Katherine Sparshatt provides an interesting and very relevant account on the future of sustainable brand communications, trends in Millennial consumer behaviour and what it takes for brands to truly be authentic and transparent in our contemporary environment. It also touches upon Smart Content , something which I wrote about earlier this week, and how it can be used for socially responsible causes, so some nice overlap there. Take a look and let us know your thoughts. Enjoy... Whilst businesses have been quick to use social media to promote their brands and use them for social engagement, many have been slow to realise the full implications of social media and why it is has pushed sustainability and transparency to the the top of business agendas. The fact is anything can go viral within a matter of minutes. Any cracks in a business’ social, ethical or environmental impact can be a...

My favourite viral hits for this week   1. PlayStation 4 'Perfect Day'   LINK

'Marketing Flash Mob' Spotted these satirical marketing cartoons today @ marketoonist.com Follow the artist on the website or on Twitter @tomfishburne

Shopping has firmly positioned itself within the digital realm in 2013, highlighted by the 26 million UK residents performing online shopping of some sort. With consumers seemingly turning their proverbial shopping baskets away from the high street in recent years, brands have had to adapt quickly to this dynamic. The buzz term ‘innovate’ has been the go-to-word for brand managers, marketers and consultants alike, so much so that in my eyes it is beginning to lose meaning, fading into obscurity like  our summer tans. But anyway, in which aspect of the current digital phenomenon can this ‘innovation’ take place? I urge managers to focus their innovation to U.N.C.O.V.E.R the potential of ‘Smart Content’. An example of Smart Content from Kiosked

Check out this short animated film to brighten your Monday: 'LOGORAMA': LA as an imagined city made completely of brands (click here to watch)

My favourite viral hits for this week: 1. Poo Pourri "girls don't poop"   2. Go Pro "Fireman saves kitten"

This month has seen the rise of the chicken for viral content for two brand giants. Both LG and Mercedes-Benz have called upon the farm-yard animal to star in their latest online communication hits.   A weird coincidence I know but both companies focus on the chicken's ability to keep it's head stable whilst the rest of its body moves. The 'head motion' control has been appropriated by the respective brands to promote the features of their new products and to humorous effect I might add.